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P&G Wins Patent Dispute with Fruit of the Earth

Fruit of the Earth recognizes Olay Regenerist's trade dress.

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By: TOM BRANNA

Editor

The Procter & Gamble Company and Fruit of the Earth have reached a settlement in the lawsuit P&G filed on December 12, 2007 against Fruit of the Earth for trade dress and patent infringement on  its Olay Regenerist brands. The parties have agreed to a Consent Judgment in which Fruit of the Earth recognized the validity of rights in the Olay Regenerist Trade Dress and certain patent rights identified in the lawsuit. Fruit of the Earth has also agreed  to revise its product offerings...

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